19:00 - ABN AMRO Opening Soirée
Westergasfabriek - AIFW Lounge
The 13th Amsterdam International Fashion Week will open on Wednesday, 17 July 2010. As the main sponsor, we are proud to present a unique, trend-setting evening of fashion during the ABN AMRO Opening Soirée. This special event will spotlight the designers' commercial and creative development and reveal the steps they need to take to make it in this (...)
The 13th Amsterdam International Fashion Week will open on Wednesday, 17 July 2010. As the main sponsor, we are proud to present a unique, trend-setting evening of fashion during the ABN AMRO Opening Soirée. This special event will spotlight the designers' commercial and creative development and reveal the steps they need to take to make it in this (...)
19:30 - SIS by Spijkers en Spijkers Catwalk
Westergasfabriek - Zuiveringshal West
Sharp, bold and functional - Spijkers en Spijkers have since the label's foundation in 2000 built an instantly recognizable and desirable style. While rebelling against stereotypical ideas of femininity Spijkers en Spijkers speak to confident, active and modern women who rewrite the rules about their sex. Design duo Truus en Riet Spijkers will launch a new line for Spring Summer 2011. (...)
Sharp, bold and functional - Spijkers en Spijkers have since the label's foundation in 2000 built an instantly recognizable and desirable style. While rebelling against stereotypical ideas of femininity Spijkers en Spijkers speak to confident, active and modern women who rewrite the rules about their sex. Design duo Truus en Riet Spijkers will launch a new line for Spring Summer 2011. (...)
21:30 - Iris van Herpen Catwalk
Westergasfabriek - Zuiveringshal West
After internships at Alexander McQueen and Claudy Jongstra, Iris van Herpen (Wamel, 1984) graduated at the ARTEZ Academy of Arts in Arnhem. Iris van Herpen represents an avant-garde couture image with a slightly futuristic undertone. Credits:
Design: Iris van Herpen
Photography: Rollan Didier
Model: Claire/ullamodels
Hair: Mark van Westerop
Make-up: (...)
After internships at Alexander McQueen and Claudy Jongstra, Iris van Herpen (Wamel, 1984) graduated at the ARTEZ Academy of Arts in Arnhem. Iris van Herpen represents an avant-garde couture image with a slightly futuristic undertone. Credits:
Design: Iris van Herpen
Photography: Rollan Didier
Model: Claire/ullamodels
Hair: Mark van Westerop
Make-up: (...)
14:00 - Une petite robe NOIRE by Indra Welman | MaryMe-JimmyPaul Fashion Week LAB
Westergasfabriek - Machinegebouw

15:00 - Ado les scents by Hyun Yeu Salon
Westergasfabriek - Zuiveringshal West
Hyun Yeu graduated Gerrit Rietveld Academy in 2008. After his internship at V&R, he won Frans Molenaar Award in 2009 and started his own menswear label ADO LES SCENTS. ADO LES SCENTS sets the standard for menswear. The label's vision manifests itself in elegant, high-quality menswear with innovative shapes and fabrics. ADO LES SCENTS aims for a young-minded crowd. These men are (...)
Hyun Yeu graduated Gerrit Rietveld Academy in 2008. After his internship at V&R, he won Frans Molenaar Award in 2009 and started his own menswear label ADO LES SCENTS. ADO LES SCENTS sets the standard for menswear. The label's vision manifests itself in elegant, high-quality menswear with innovative shapes and fabrics. ADO LES SCENTS aims for a young-minded crowd. These men are (...)
17:00 - franciscus van der meer | Jiska van Rossum | ODA PAUSMA Fashion Week LAB
Westergasfabriek - Machinegebouw
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powered by Rivella Light

18:00 - Individuals by AMFI Salon
Westergasfabriek - Zuiveringshal West
INDIVIDUALS is a changing collective of creative minds. By combining talent we seek to inspire and tell a story. Each generation adds its own unique chapter to the continuing fashion story, that is INDIVIDUALS. The INDIVIDUALS' collection for Spring/Summer 2011 is all about capturing the essence of lightness. A sensation of being launched from a cloud-high trapeze. Finding safety in (...)
INDIVIDUALS is a changing collective of creative minds. By combining talent we seek to inspire and tell a story. Each generation adds its own unique chapter to the continuing fashion story, that is INDIVIDUALS. The INDIVIDUALS' collection for Spring/Summer 2011 is all about capturing the essence of lightness. A sensation of being launched from a cloud-high trapeze. Finding safety in (...)

21:00 - Lichting 2010 supportd by G-Star RAW Catwalk
Westergasfabriek - Zuiveringshal West
LICHTING was founded in 2007 to bridge the gap between the academies and GRADUATES and the talent-hungry fashion industry. It brings together the very best of each of the 7 Dutch fashion academies. LICHTING is an initiative of Amsterdam International Fashion Week, HTNK - Fashion Recruitment & Consultancy, and Premsela - Dutch Platform for Design and Fashion, in collaboration with (...)
LICHTING was founded in 2007 to bridge the gap between the academies and GRADUATES and the talent-hungry fashion industry. It brings together the very best of each of the 7 Dutch fashion academies. LICHTING is an initiative of Amsterdam International Fashion Week, HTNK - Fashion Recruitment & Consultancy, and Premsela - Dutch Platform for Design and Fashion, in collaboration with (...)
10:00 - Kick-off Pitchmeeting & Fashion Fasterclass
Westergasfabriek - Machinegebouw
An unusual combination perhaps at first sight: a bank and the Amsterdam International Fashion Week (AIFW). But things are seldom what they seem. Talented, creative, often young entrepreneurs are known to excel in the fashion business, and banks take care of the financial side of things. And that's exactly where their paths meet. As the main sponsor of the AIFW, the bank is now gaining an (...)
An unusual combination perhaps at first sight: a bank and the Amsterdam International Fashion Week (AIFW). But things are seldom what they seem. Talented, creative, often young entrepreneurs are known to excel in the fashion business, and banks take care of the financial side of things. And that's exactly where their paths meet. As the main sponsor of the AIFW, the bank is now gaining an (...)
13:00 - The Red Rail Salon
Westergasfabriek
Nobel is a non-profit creative project agency. We initiate and produce creative projects to reveal social issues in an inspiring way. The Red Rail collection is made with the aim to create a new generation blood donors as you can only purchase the items by becoming a donor. As all the outfits are made by different, talented designers, every item is reflecting a different soul. Their (...)
Nobel is a non-profit creative project agency. We initiate and produce creative projects to reveal social issues in an inspiring way. The Red Rail collection is made with the aim to create a new generation blood donors as you can only purchase the items by becoming a donor. As all the outfits are made by different, talented designers, every item is reflecting a different soul. Their (...)
15:00 - Frans Molenaar Prijs 2010 Salon
Westergasfabriek - Zuiveringshal West
On Friday the 16th of July the Frans Molenaar Prize will be awarded for the fifteenth time running to a young designer with couture talent. This years nominees are: Denise Esser
Ratna Ho
Tishya Oedit
Marie Burlot
Fred Farrow
Piotrek Panszczyk The nominees will each show five outfits, after which the winner will be announced by the (...)
On Friday the 16th of July the Frans Molenaar Prize will be awarded for the fifteenth time running to a young designer with couture talent. This years nominees are: Denise Esser
Ratna Ho
Tishya Oedit
Marie Burlot
Fred Farrow
Piotrek Panszczyk The nominees will each show five outfits, after which the winner will be announced by the (...)
16:00 - RANGAKU by Kentroy Yearwood - Launch of The Green Fashion Competition
Westergasfabriek
From his unending fascination with diverse cultural traditions, Kentroy Yearwood has researched the revolutionary movement of RANGAKU or "Dutch studies". This highly transitional period inspired Kentroy to create a collection that amalgamates natural materials and western influences towards the Japanese Edo dynasty. Previously known for helping to pioneer the green movement in (...)
From his unending fascination with diverse cultural traditions, Kentroy Yearwood has researched the revolutionary movement of RANGAKU or "Dutch studies". This highly transitional period inspired Kentroy to create a collection that amalgamates natural materials and western influences towards the Japanese Edo dynasty. Previously known for helping to pioneer the green movement in (...)
18:00 - MC by Monique Collignon Catwalk
Westergasfabriek - Zuiveringshal West
After Years of successfully designing Haute Couture, Monique Collignon started in 2008 her prêt-à-porter collection: MC by Monique Collignon. The collection is available in Boutiques across the Netherlands and from 2011 also in Belgium. A part of the collection is available through the webshop:
After Years of successfully designing Haute Couture, Monique Collignon started in 2008 her prêt-à-porter collection: MC by Monique Collignon. The collection is available in Boutiques across the Netherlands and from 2011 also in Belgium. A part of the collection is available through the webshop:
21:00 - Hunkemöller Catwalk
Westergasfabriek - Zuiveringshal West
Times have changed. We started innovating for her in 1886. We did not stop since. For over a century Hunkemöller has been pioneering in women's lingerie and home wear, aiming to make her feel confident, sexy, and above all proud of who she is. We love to present to you our Fall and Winter 2010 collection with a little wink to history and how times have changed for women (...)
Times have changed. We started innovating for her in 1886. We did not stop since. For over a century Hunkemöller has been pioneering in women's lingerie and home wear, aiming to make her feel confident, sexy, and above all proud of who she is. We love to present to you our Fall and Winter 2010 collection with a little wink to history and how times have changed for women (...)
15:00 - NON by Kim Salon
Westergasfabriek - Zuiveringshal West
Founded in 2007, the Dutch designer Kim Bakker mutates the archetypes of men's garments to push and explore the boundaries of menswear
NÕN by KIM redefines the male wardrobe from a contemporary, detailed perspective. As of last season, the label is still experiencing wanderlust. The heritage of ideas of uncontacted people and the richness of their ornaments have been (...)
Founded in 2007, the Dutch designer Kim Bakker mutates the archetypes of men's garments to push and explore the boundaries of menswear
NÕN by KIM redefines the male wardrobe from a contemporary, detailed perspective. As of last season, the label is still experiencing wanderlust. The heritage of ideas of uncontacted people and the richness of their ornaments have been (...)
18:00 - MarieClaire & Volvo Cars present DAGMAR Catwalk
Westergasfabriek - Zuiveringshal West
House of Dagmar is a young Swedish fashion company. Since the label Dagmar was launched in the Spring of 2005, it's arty chic style has been widely recognised by the fashion industry as well as the press throughout Europe, United States and Asia and have received several prestigious awards. The company is run jointly by three sisters - all with notable background within Swedish and (...)
House of Dagmar is a young Swedish fashion company. Since the label Dagmar was launched in the Spring of 2005, it's arty chic style has been widely recognised by the fashion industry as well as the press throughout Europe, United States and Asia and have received several prestigious awards. The company is run jointly by three sisters - all with notable background within Swedish and (...)
21:00 - Grazia presents darylvanwouw Catwalk
Westergasfabriek - Zuiveringshal West
Globalization. The concept comes from geography and urban studies and rests on the idea that globalization can be understood as a process by which regional economies, societies, and cultures have become integrated through a globe-spanning network of communication and trade. Shanghai, home of Daryl van Wouw and a melting pot of inspiration. Daryl's street couture style enters a new (...)
Globalization. The concept comes from geography and urban studies and rests on the idea that globalization can be understood as a process by which regional economies, societies, and cultures have become integrated through a globe-spanning network of communication and trade. Shanghai, home of Daryl van Wouw and a melting pot of inspiration. Daryl's street couture style enters a new (...)
22:00 - Conny Groenewegen
Westergasfabriek
Conny Groenewegen launched her label CG in 2006 after a combined study in art and fashion at the Willem de Kooning academy.
CG is known for the attention to the skin of the garment using digital techniques combined with traditional crafts. The shapes are soft and feminine, graphic and light with a strong personal quality.
CG's SS2011 collection originates from the (...)
Conny Groenewegen launched her label CG in 2006 after a combined study in art and fashion at the Willem de Kooning academy.
CG is known for the attention to the skin of the garment using digital techniques combined with traditional crafts. The shapes are soft and feminine, graphic and light with a strong personal quality.
CG's SS2011 collection originates from the (...)
13:00 - Sandwich Salon
Westergasfabriek - Zuiveringshal West
Sandwich is a modern, global fashion brand. Launched in 1982 in the Netherlands, this is the first time we show our collection at the Amsterdam International Fashion Week. The Spring 2011 fashion show, with themes like Ocean breeze, Raw Chic and Contradictions, promises to be a whirlwind of high quality pieces in natural fabrics. This season we expressed our inspiration in (...)
Sandwich is a modern, global fashion brand. Launched in 1982 in the Netherlands, this is the first time we show our collection at the Amsterdam International Fashion Week. The Spring 2011 fashion show, with themes like Ocean breeze, Raw Chic and Contradictions, promises to be a whirlwind of high quality pieces in natural fabrics. This season we expressed our inspiration in (...)
15:00 - ROPAROSA Salon
Westergasfabriek - Zuiveringshal West
Roos van der Kamp graduated as a video artist at the Utrecht School of Arts in 2006. Afterwards she committed to fashion and founded the label ROPAROSA. Her style is best described as comfortable power dressing. Masculine shapes combined with a feminine fit and sportswear inspired materials. ROPAROSA is all about exciting women towards a dynamic and powerful lifestyle, as can be seen in (...)
Roos van der Kamp graduated as a video artist at the Utrecht School of Arts in 2006. Afterwards she committed to fashion and founded the label ROPAROSA. Her style is best described as comfortable power dressing. Masculine shapes combined with a feminine fit and sportswear inspired materials. ROPAROSA is all about exciting women towards a dynamic and powerful lifestyle, as can be seen in (...)
18:00 - Club BRILLANT invites to celebrate 6 years of Dutch Fashion at Amsterdam International Fashion Week Catwalk
Westergasfabriek - Zuiveringshal West
In the years behind Club BRILLANT often surprised with remarkable shows and unexpected appearances. Some young Dutch designers debuted in the famous C'est BRILLANT shows and outstanding international desigers like Badgley Mischka enchanted the audience. This year Club BRILLANT invites to celebrate fashion and of course eyewear at the last night of this season's Fashion Week. The evening (...)
In the years behind Club BRILLANT often surprised with remarkable shows and unexpected appearances. Some young Dutch designers debuted in the famous C'est BRILLANT shows and outstanding international desigers like Badgley Mischka enchanted the audience. This year Club BRILLANT invites to celebrate fashion and of course eyewear at the last night of this season's Fashion Week. The evening (...)















