New outfit for Amsterdam International Fashion Week's main sponsor (AIFW)
Fortis (Bank Nederland) has been a partner of the AIFW since 2005. To the bank fashion is both an important business sector and an exclusive platform for client hospitality. With this main sponsorship, the bank also endorses its ongoing support as facilitator and coach for young and upcoming designers.
In view of the integration of ABN AMRO and Fortis Bank Nederland, the summer edition of the Amsterdam International Fashion Week (AIFW) will be sponsored under the brand name ABN AMRO. The ABN AMRO logo will feature on all materials and the opening night of the AIFW will be renamed the ABN AMRO Opening soirée.
With almost 75 consumer magazines, about 180 websites, 6 events, 15 mobile sites, 9 apps and all accompanying extensions Sanoma Uitgevers is the largest crossmedia publisher in the Netherlands. With all its media Sanoma reaches about 90% of the Dutch population aged 13 and older (source NOM-STIR). Sanoma joins forces with the AIFW to make the Amsterdam International Fashion Week the place to be seen in the world of fashion. We intend to promote Dutch designers through sponsoring, media attention and creating opportunities at the international level. Just look at the fashion talent of Daryl van Wouw, Percy Irausquin+, Viktor and Rolf, Jan Taminiau, Spijkers & Spijkers and many more, as well as brands like G-star.
We believe Dutch fashion rules - it's different, it's fresh, it's Dutch! And there is much more to come!
More information about Sanoma Uitgevers: www.sanoma-adverteren.nl
Maybelline New York is proud to be the official make-up expert of AIFW. Together with House of Orange and Clayton Leslie, Maybelline's own make-up artist, Maybelline New York will realize the make-up for every catwalk show. As the No. 1 make-up brand in the world, it is our goal to help all women express their individual beauty. The latest trends from fashion capital New York City, are translated to trendy, innovative, and high quality products.The partnership with the AIFW is a perfect alliance, in which our colour expertise is linked to fashion in it's most artistic and professional way.
Redken is the fashion brand for professional hairstyling. With cutting edge styling products in the portfolio, Redken is the backstage brand of Fashion Weeks around the world. Since the first edition of the Amsterdam International Fashion Week Redken is responsible for the hair for all the shows in collaboration with top hairstylists Martin Wentzel and Rutger van der Heide and their teams from View Agency. Rutger has been part of International Fashion Week teams, like New York and Paris for years. With Redken styling products, everyone can achieve runway styles everyday. Visit www.redken.nl to find your Redken salon for your fashion look.
Design is an alliance between styling and engineering. These disciplines work together to create beautiful premium cars with a sophisticated content. They are the safest in the world. They are engineered in a way that considers humans and the environment around them.
The way we make people feel is as important as the way our cars are made. With Fashion you also make people feel. What is it that you are about? With being a partner of the Amsterdam International Fashion Week Volvo shows its care for design and desire. There's more to life than a Volvo. That's why you drive one. Volvo. For Life
AMERICAN EXPRESS GLAMS IT UP AT AMSTERDAM INTERNATIONAL FASHION WEEK 2010
American Express acts as Sponsor of Amsterdam International Fashion Week in 2010. Fashion Week will connect Card members with many of their favourite designers and take them deep into the world of fashion through unforgettable activities. The company's focus is to provide card members with unparalleled access to the fashion world's most glamorous designers, shows and activities. Through American Express' Lifestyle Services Card members will be able to view the runway shows.
www.americanexpress.com
Ernst & Young is proud to be partner of the Amsterdam International Fashion Week. We emphasise the importance of this event where design meets business. Our most important contribution will be sharing our knowledge and expertise with designers, fashion industry and retailers to help them growing faster and achieving their potential. We stimulate entrepreneurship and contribute to the Fashion Fasterclasses. Our financial and tax experts guide top fashion designers on the business side of fashion. We also help the fashion industry to successfully transfer creative ideas in profitable business.
Ernst & Young is a global leader in assurance, tax, transaction and advisory services and our fashion experts share their experience all over the world.
www.ey.nl
ROSEMOUNT, the famous Australian wine brand, is proud to sponsor Amsterdam International Fashion Week. Internationally awarded ROSEMOUNT wines, like Dutch Fashion, are young and inspired - Not just made, but created. At ROSEMOUNT, we're excited by possibilities, and believe that creativity inspires. ROSEMOUNT's wines are fruity and have a soft mouthfeel that consumers love. ROSEMOUNT always strives for an exciting and refreshing approach to making wines, the evidence for which is found in every diamond-shaped bottle of ROSEMOUNT. We are leaders, not followers. We strive to do things differently and we aim to inspire our consumers to be like us: sophisticated, stylish and fabulously unique.
Moët & Chandon has been the symbol of fabulous celebrations for more than two hundred and sixty years. Moët is a celebration of the senses and the emotions. Celebrities, as their very name implies, have a natural affinity with Moët, the champagne of fabulous celebrations of romance, of success, of a personal triumph or a public achievement, onscreen or off. The dramatic pop of the cork heightens the atmosphere and assures us something unique is happening.
Celebration is an art, the art of creating a shared emotion, the art of sharing magic.
Spreading the aroma and quality of Italian espresso around the world has always been our main aim. That is the reason why we strive for excellence and innovation, drawing strength from our experience established over more than a century of activity. Today, Lavazza is present in more than 90 countries on 5 continents and covers the entire spectrum of coffee consumers' needs. Lavazza is symbol of Italian espresso and Italian identity worldwide. As fashion is an integral part of this Italian identity and culture, the presence of Lavazza at the Amsterdam International Fashion Week is inevitable. We are proud to be a part of this exciting event!
THECOLLEGEHOTEL is an intimate, warm and luxurious boutique hotel in Amsterdam's fashionable Zuid (South) area, right in the heart of the city's Fashion & Museum District. This 4-star hotel is managed by highly experienced professionals, assisted by students from various hotel-management schools. This creates a vivid atmosphere which is highly appreciated by guests like Janice Dickson and Jamie Oliver who, in his own words, rewards us by saying it was a f..... brilliant stay.
Within the walls of a beautifully restored 19th-century school building, the hotel's historic feel is a balance of respect for authenticity and state-of-the-art design and is therefore often used for fashion shoots. THECOLLEGEHOTEL is an incomparable experience, whether you're staying overnight, enjoying lunch or dinner, relaxing in the Bar Lounge. The Hotel also has private rooms which can be used for dining or holding a meeting.
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What
A BRAND new retail furniture concept.
Why
Because it's achievable and affordable
Collection
Sofa's, diningtables, diningchairs, coffeetables, lighting, carpets
Style
International, contemporary, stylish, modern
Where
Online www.esqo-living.com / Showroom Amsterdam City Centre
AIFW & ESQO
Because your identity doesn't stop with your clothes, but ends in your home
The goal of Amsterdam Partners is to promote and improve the image of the Amsterdam Metropolitan Area among relevant target groups in the Netherlands and abroad. Amsterdam is distinctive for its combination of creativity, innovation and commercial spirit. I amsterdam is the motto that creates the brand for the city and people of Amsterdam. In saying or expressing I amsterdam, we demonstrate a clear choice for the city of Amsterdam. I amsterdam shows our pride, our confidence and our dedication. I amsterdam is our personal endorsement for our city.
